Press - 2009
From Women’s Wear Daily (WWD) - Thursday, July 16, 2009
Prancing Leopard note: According to Wikipedia, Women’s Wear Daily (WWD) is a fashion-industry trade journal sometimes called “the bible of fashion.” Here is the online version of their article which they published on page 5 of the newspaper on Thursday, July 16, 2009.
Prancing Leopard Organics Jumps Into Activewear Mix
by Marc Karimzadeh
Women’s Wear Daily - Thursday July 16, 2009
NEW YORK — Prancing Leopard Organics, a new lifestyle label with an activewear bent, is bringing together sustainability, philanthropy and plenty of fashion.
The line, which just launched at prancingleopard.com, may feature clothes suitable for yoga, Pilates, dance and other fitness activities for women, men and children, but founders Bert and Sevda Holland see the versatile pieces moving beyond the workout studio and onto the street. For instance, the 30-piece launch collection includes constructed jumpsuits, harem pants, reversible rompers, drawstring tunics and cocoon shrugs, each consisting of more than 95 percent hand-harvested organic cotton in such colors as black, gray, lime green and pale lilac.
Sevda Holland cut her teeth in fashion, advertising and Web design, designing the labels Droste and Molecule while living in Munich in the Nineties. More recently, the Turkey native focused on painting and made a name for herself with her large canvases, but friends encouraged her to return to apparel. “I thought, if I do something in fashion, it has to be something new,” she said.
Rather than just create another brand, she and her husband thought up a concept that evolves around philanthropic endeavors — something they both feel is more relevant than ever. “We have to go back to our core values, getting back to who we are to see what we are doing to this world,” she said.
To that end, Prancing Leopard is a founding member of Organic Team, an organization that aims to improve textile standards by supporting certified organic practices, sustainable farming and fair trade. A portion of the company’s online sales will go to the shopper’s yoga, Pilates or dance studio of choice. In addition, two percent of the company’s profits will go to The Snow Leopard Trust, which works to save leopards from extinction. Elsewhere, the company also launched the Prancing Leopard Organics Artisan Product program to help women in underserved communities preserve their traditional handicraft and gain financial support. Prancing Leopard will be supplying these communities with such things as organic materials and design guidance.
The line is sourced and manufactured in Turkey, and while the company is launching it with its own e-commerce site, it plans to also wholesale the collection to yoga and fitness studios and smaller chains, specialty stores and through “leopard advocates” — selected yogies nationwide who sell the line directly to the customer. “Our goal is to have 50 such people selling directly to studios,” Bert Holland said. He noted the first-year goal is $10 million in retail sales.
As for the overall philosophy, the duo summed it up with such words as “Organic,” “Dynamic,” and “Balance.” The hangtag affirms these notions, and encourages wearers to “Be Good,” “Do Good,” “Look Good” and “Feel Good.”
Bert Holland explained the name was inspired by the snow leopard after seeing images of them. “They were regal, independent, with pride, and a bit of a wild flavor,” he noted.
Hello Kitty - Prancing Leopard Organics Activewear
Daily Candy - Everywhere Edition - August 11, 2009
You’d lie down and die if someone called you a cougar.
But what about a prancing leopard?
If they’re referring to the organic line of activewear, you should be flattered. Created by a husband and wife who could not find stylish, ecofriendly workout clothes, they set out to make some themselves.
A glimpse of the chic jumpsuit (complete with pockets, a racer-back, and V-neck) is likely to have you sprinting to the gym. The asymmetrical boatneck sweatshirt is very modern-day Flashdance. And keep warm after yoga in a stylish cocoon shrug.
The neutral palette of gray, black, and blue adds to the line’s appeal.
Just don’t be surprised if you elicit catcalls.
Available online at PrancingLeopard.com.
Article from The Examiner.com on August 13, 2009:
Prancing Leopard Organics yoga wear proves tenacious versatility on and off the mat
Yoga Examiner - August 13, 2009 - by Jordann Rawls
According to Brewer’s Dictionary Of Phrase & Fable, a cat is said to have nine lives because it is “more tenacious of life than many animals.” The same can be said of Prancing Leopard’s new line of novel yoga wear.
Prancing Leopard sought to masterfully create a line that would travel through time on the yoga mat and carry it’s fancier from yoga class to fashionable living in a whirl of style and function.
They needed organic activewear that was undeniably trendy but comfortable enough to go beyond the mat – Something they weren’t finding from anything else on the market.
With a need and a desire to make it happen, Prancing Leopard now brings to the public luxurious organic cotton pieces weaved with love and care.
Claims made, the proof was in the purchase and Prancing Leopard’s line of yoga fashion lands on all fours for a perfect wear.
1 | Fashion matters
When we look good, we feel good. When we revel in the beauty of our unique nature, we appreciate the differences in the details. All of these things were considered when creating each piece. Prancing Leopard’s Maderia Tunic in Organic Cotton Jersey (shown below, left) is fashion-forward with its ability to combine jeans and flip flops for a village stroll or dressed up with silver heels for a dinner date. And all the while, maxing out every penny to value, the Maderia Tunic took me through a yoga practice seamlessly paired with leggings giving me the freedom to move and feel free.
2 | Function matters
If I can save space in my closet and combine the wearings of one-piece into many, I will splurge. If the product lasts through several washes, retaining its color, shape and quality, I will splurge. If it can outstand my wear and tear, I will forever be devoted. Prancing Leopard fashion meets function, making every dime you invested count on and off the yoga mat. Point in case is Prancing Leopard’s Aix-en-Provence Jumpsuit in Cotton Jersey (shown above). During yoga, I didn’t have to worry about my pants drooping down on the rear in down-dog and during the weekend, I had a go-to outfit that was unbelievably fun to dress up with heels and a dress-jacket. Prancing Leopard didn’t just put organic cotton in their duds, they ramped up each piece with amazing value via versatility.
3 | Giving back matters
Not only are Prancing Leopard founders of the most innovative line of yoga fashion yet, they are also the founding partners of Organic Team, a worldwide industry consortium focused on sourcing, developing, manufacturing and promoting certified organic apparel. Locally, Prancing Leopard allows a percentage of online sales to go to the buyer’s studio of choice – whether affiliated or not. On a global level, Prancing Leopard offers handmade artisan pieces, in addition their core product line, to benefit underserved women’s communities who make them.
4 | Staying true to who you are
Less is more. With a select, few choices in their lineup, Prancing Leopard offers versatility without sacrificing style and function. Attention to detail, like the lower, tail-cut from the Kalbari Hoodie (shown right), makes each piece unique to you. In an effort to live a more quality-driven lifestyle, consumers are now given a choice to give and get back what means most to them. And as if they would be called by any other name, a portion of their profits go to the Snow Leopard Trust, dedicated to saving their namesake from extinction.
If you take the cost of what you wear and divide it by how many times you think you’ll wear it, you’ll get the price per wear of your yoga gear. You can then ask yourself, is it worth it? With Prancing Leopard Organics, you’ll be happy to fall prey to the sweet surrender of their line and find yourself with so much versatility; you’ll be wearing them for free.
Overall Score: PURR-fect
Article from The Daily Obsession on July 30, 2009:
Posted by Carolyn on July 30, 2009
Editor’s Note: A couple weeks ago I went on a day long yoga/raw food/Blueprint Cleanse retreat to Southampton with my friend Jennifer. As we changed into our yoga clothes, Jennifer put on the cutest lavender onesie that everyone was oohing over. So of course I asked her to do a little guest post for TDO, and it turns out- there’s a lot more than what just meets the eye.
With all of the ultra-high tech fabrics in yoga garb these days, it’s nice to find a line that is breaking from the lulu-standard. Enter Prancing Leopard Organics, active wear that’s made with super soft, organic cotton for the fashion-forward, exercise enthusiasts among us. In fact, founders, Bert and Sevda Holland, are committed to sustainability,using 95% hand-harvested fibers and giving back to the community.
Comfortable and functional, the newly launched line of Prancing Leopard Organics apparel includes a fresh new take on workout clothes, including jumpsuits and harem pants, that infuse styles which can easily be worn on casual, non-gym days too. I had the pleasure of lounging poolside as well as partaking in a yoga and pilates class all the while wearing the Aix-en Provence Jumpsuit. I will admit, this was my first time sporting harem pants and I didn’t know how I would feel about them, especially in a yoga class, but to my pleasant surprise, it felt like I was wearing a maxi dress, as it is free-flowing and not restricting, but with the ease that pants allow for athletic activity. I actually enjoyed the comfort-factor so much, that I wore the jumpsuit the entire day instead of changing back into my sundress. The lime green lining and pockets were added details that I appreciated.
Behind the seams, Prancing Leopard Organics is one of the founding members of Organic Team, a worldwide effort towards improving textile standards with a goal of creating a broader awareness of socially and environmentally responsible textile choices. Its “Be Good” mission goes beyond the common thread, with a commitment to giving back. A portion of Prancing Leopard Organics’ online sales are donated to the buyer’s yoga, pilates or dance studio of choice, and 2% of the company’s overall profits go to The Snow Leopard Trust, a foundation dedicated to saving the rare and beautiful animal. And finally to top it off, Prancing Leopard Organics has organized a not-for-profit Artisan Product program, which supports women in underserved communities. In a nutshell, Prancing Leopard Organics is the yoga (read: union) of style, functionality, and goodwill.
Prancing Leopard note: We at Prancing Leopard are honored with the excellent article and the attention, but we were quite surprised to see this photo of clearly non-Prancing-Leopard Clothes they showed in the article - see below left. For reference we have inserted two of our photos of the originals below right - yes there are some similarities!
When it comes to yoga wear, Prancing Leopard is making leaps and bounds in the industry.
Clothes You Can Live In - by Michelle Hunter
Wednesday, July 22, 2009 Posted in Living - Entertaining & Lifestyle at Women.ca:
Just when you thought yoga wear couldn’t get any more street appropriate, or fashionable, (yes, we’ve all been guilty of wearing our Lulu’s for non-athletic purposes) along comes Prancing Leopard Organics.
Not only are the clothes incredibly comfortable and practical, but through and through the line attempts to keep the environment and nature at the forefront of its mantra.
Prancing Leopard is completely organic and is a dynamic line intended for dance, pilates, yoga, and other activities for men, women, and children. With soft hues and feminine lines, Prancing Leopard is also made to serve those of us who desire that extra bit of comfort in our daily routine and can also be taken to the streets with pieces in the collection for around town, travel, and evening (believe it or not).
Sveda and Bert Holland, the creators of Prancing Leopard, said that to use, or wear anything but organic materials seemed somewhat contradictory of such holistic practices as Yoga. The two have paired up with Organic Team, a global industry that focuses on manufacturing certified organic apparel, to create a line that truly will look good and feel even better.
The company also advocates and participates in helping women in undeserved communities by upholding their creative roots, and compensating them for their work. All of the sales profits from their Artisan Product program go to the women who make them.
In essence, you can look good, feel good, and even do good for others. Check out the goods and where you can buy them online at: www.prancingleopard.com.
By Michelle Hunter
Blog from Social Diva.com on July 19, 2009:
19 July 2009
Prancing Leopard Organics
by Peg Samuel - Social Diva.com - July 19, 2009
Divas take note, there is a new yoga brand in town and we are obsessed! Prancing Leopard Organic yoga clothes so comfortable, soft and the colors are beautiful. They look great and we feel great wearing them. Across the chest fits perfectly for opening your heart during the upward facing dog. And they are so georg they can be worn from street to yoga class and back without blinking an eye.
Besides looking good a diva can be doing good, these clothes are 95% hand-harvested organic cotton, company founders Bert and Sevda Holland have committed their brand to the promotion of sustainability and progressive social values, too. And it gets better a portion of the online proceeds goes to numerous charities. We love them and know you will too.
Click here to check out the full line, women’s, men’s kids and more.
Examiner.com - June 29, 2009
Yoga for Men Series: Yoga duds for dudes (Part I)
by Jordann Rawls
June 29, 2:44 PM
The variety of yoga clothing stores for men doesn’t compare with options available to women, but designers and boutiques are catching on.
Ladies have Lululemon, Lucy and an entourage of other stores specializing in yoga wear for women. But what about the boys?
I asked one of my male instructors who says he goes online for men’s yoga wear. When asking my hairdresser, he informed he just wears his underwear. While thumbing through web listings for a new hairdresser, I chatted with my friend in Cali who admitted to being clothed in “workout gear” but being uncomfortable from time to time.
“The long shorts aren’t suitable for moving,” he said. “But I can wear sliders underneath and the shorts cover the goods. That works for me.”
Not for me. In hot or warm yoga environments, wearing two layers isn’t usually a preference and even in normal temps, keeping clothes to a minimum means moving to your maximum. No matter who you are, your yoga clothes should serve you and you shouldn’t be constricted just because your male. Enter, your National Yoga Examiner. Below you will find four resources for what men can wear on the mat.
New York Times: Yoga Clothes for Men
If a picture says a thousand words, this slideshow of the latest trends for guys will show you pictures, prices and poses.
72k: Yoga Clothing for Men
It’s as if they knew I was going to write this article and created a business to suit the story. 72k, creator of yoga clothing for me, is exclusively and equally as amazing as any online lady boutique. They offer online shopping in four, easily-sorted catagories and even have drive-up store locations in over 15 cities. Peruse your power clothes, gentleman.
Everything Yoga Includes YOU
What would everythingyoga.com be without including everyone? Designed with you in mind, everythingyoga.com allows you to search by gender, meaning everything for men is funneled into one easy shopping point.
Prancing Leopard Organics
If your looking to love your yoga gear as much as you love your sports, Prancing Leopard Organics is your go-to store. From here, you can move from your yoga studio to the coffee shop in clothing so well-styled and flexible, you’ll pat yourself on the back for making such a smart purchase.
And for anyone on a budget or just looking for the basics (including my former hairdresser), there’s always Hanes.
Article from the Examiner .com November 25, 2009:
By JASMINE MYERS and DANIELLE SMITH / The San Diego Women’s Fitness Examiner November 25, 2009
The fitness industry knows you want to look and feel your very best. That’s why retailers offer a wide variety of specialty fitness items that tuck, lift, support, and are available for purchase in attractive colors, like hot pink and baby blue. Americans not only want to sweat it off for a slimmer, sleeker new look, but they want to feel sexy while doing it.
“Function and fashion can coexist,” notes fashion expert Danielle Smith, of Fresh Fettle. “Lately, the lines between exercise apparel and casual wear have been blurred. Designers realize the modern woman desires pieces that can perform double, or even triple, duty. You simply need to know where to look.”
Feeling good in your workout gear is important, but even more important is comfortability. For any true fitness enthusiast, getting a great workout requires freedom of movement. Restricting clothes that don’t let your body breath and move aren’t usually going to cut it no matter how good they look.
Fashion and function were at the top of her list this year when Smith made her top three fashion picks for the fitness enthusiast just in time for the holiday season.
Prancing Leopard Organics Jumpsuit
Talk about sophisticated. The Aix-en-Provence Jumpsuit retails for $163 and is made of a soft, breathable fine organic cotton. Prancing Leopard offers a couple jumpsuit styles including a fun, sporty one-shoulder ensemble. The jumpsuits are available in gray, black, or pink. According to the Web site, the pink suits are part of the company’s Pink Collection, an effort dedicated to the cure of triple negative breast cancer.
Anatomie Double-Layer Mesh Tank
For the modern girl on the go, Anatomie’s Double-Layer Mesh Tank makes a bold statement. True to its name, the tank features a solid tank beneath a mesh over layer. Anatomie is made in Europe, using only the latest technology Italian performance fabrics. The light-weight tank is available in pink, raspberry, gold, and black, and retails for $99.
Marika High Impact Microfiber Sports Bra
A true blend of function and style, the bra is an updated version of your typical sports trainer. The microfiber bra is fully-lined with a hook and loop closure for that perfect fit. It also features a racer-back design, removable pads, adjustable sides, and a Cool Max lining. Marika’s High Impact Microfiber Sports Bra is available in black, white or charcoal, and retails for $25.
From fashion sophisticate to function-forward, Smith’s picks cover the gamut of fitness fashion today. As with all fashion statements, what you wear is only the beginning. True health and wellness can bring out your beauty, regardless of your workout attire. Still, a great new outfit can sometimes make a boring routine feel new again. When you feel good, you do good things. It’s about balance, and finding that balance between mind and body is essential to becoming a more healthy, active you.
Article from Kristopher Dukes September 10, 2009
Prancing Leopard’s Fashion’s Night In
By Kristopher Dukes, Kristopher Dukes Style Blog, September 10, 2009
There’s no middle ground with me.
Either I’m in a made-to-measure shirt dress or silk jersey tank dress, five-inch Giuseppes, and my bob’s carefully disheveled –
Or my hair’s pulled back, Francois Pinton sunnies are on, and I’m sweating in Norma Kamali sweats.
Still, I dig the idea of Prancing Leopard: workout gear that’s ready to wear to dinner.
Put on your Giuseppes but don’t bother about the rest — if you can’t make it to New York’s Fashion’s Night Out, have a Fashion’s Night In with Prancing Leopard…
Article from Dallas Morning News on September 4, 2009:
Yoga stretches the boundaries with free classes and new fashion options
02:04 PM CDT on Thursday, September 3, 2009
By TRACY ACHOR HAYES / The Dallas Morning News
Inhale deeply and chant three oms. September is not only National Yoga Month (designated by no less than the Department of Health and Human Services), but Monday brings North Texas’ third annual Free Day of Yoga, with instructors and studios from Allen to Waxahachie, Rockwall to Fort Worth, offering approximately 210 free classes encompassing every yoga style. (See a full schedule and class descriptions at www.freewebs.com/dallasfreedayofyoga.)
Need more motivation to hit the mat?
•Lululemon has just opened its second Dallas store, following Galleria with a month-old location at NorthPark Center. (Asana demonstrations on opening day drew crowds of onlookers and, yes, wisecracks like, “How much is that yogi in the window?”) The Vancouver-based label is famous for its yoga-inspired athletic apparel in snug-fitting cuts and stretchy Luon fabric, and boasts such a devoted following, collectively known as Luluheads, that New York magazine recently profiled the brand in a lengthy feature headlined “Lust for Lulu.” In addition to a wide range of colorful, clingy tops and pieces with names such as Groove Pant and Gratitude Wrap, both the Galleria Dallas and NorthPark stores partner with local yoga studios and fitness clubs to offer free weekly classes. Info at www.lululemon.com.
•Two new online sources offer yoga (and yoga-inspired Pilates, dance and fitness) apparel with a fashion-forward bent. The Limited’s Lotus collection, introduced this summer at www.thelimited.com, rounds out the usual cotton-knit basics with items such as a striped sleeveless hoodie, scoop-neck blouson top and billowy harem pants (cute and comfy for running around town, but problematic in poses like downward-facing dog).
Prancing Leopard Organics (www.prancingleopard.com) goes several chic and environmentally responsible steps further, offering fully 95 percent of its collection in hand-harvested organic cotton. The 2-month-old label’s 30-piece debut includes cocoon wraps, off-shoulder tops, a reversible romper, harem pants, even a harem-leg jumpsuit. And that doesn’t include the options for men and kids.
•Marj Rash is the Iyengar yoga teacher behind YogaMartUSA, a 10-year-old Dallas company that manufactures and sells blocks, blankets, bolsters, straps, sandbags and other props used in Iyengar-style yoga to studios on three continents. Rash recently opened her first free-standing store at 6039 Oram St., just west of Skillman Avenue near Redenta’s organic garden shop. In addition to props, Yoga Mart offers mats, books and men’s and women’s clothing. Info at www.yogamartusa.com
Article from Associated Content on August 20, 2009:
Prancing Leopard Organics Activewear
Associated Content - August 20, 2009 - J. Rica Middlebrooks
Organic Active Wear for Men, Women and Children
Advertised in Yoga Magazine, Pilates Style Magazine, and Yoga Plus Joyful Living, Prancing Leopard Organic Activewear is an organic line of active wear designed for women, men and
children. The unique line carries styles designed for yoga, dance, Pilates, meditation and similar activities; Prancing Leopard Organic Activewear is the perfect solution for the eco-friendly lifestyle.
Whether you own a yoga or dance studio or are a practitioner of either discipline the selection of styles of active wear available from Prancing Leopard Organic Activewear varies greatly. With the unique separates and one-piece organic active wear separates, it is easy to put together a wardrobe of high quality earth friendly active wear designed to last.
The line of active wear from Prancing Leopard Organic Activewear is made from organic Turkish long fiber cotton with some styles blended with four-way stretch sueded jersey. There are several choices of styles for women that include t-shirts, yoga pants, sleeveless and long-sleeved tops, tunics, hoodies, shrugs, one-piece jumpsuits, one-piece body suits, harem pants and more. One of the interesting features of Prancing Leopard Organic Active wear is their choice of color palette which includes black, gray and blue. The price for Prancing Leopard Organic Activewear varies depending on selection. The organic active wear is sold as separates with the line starting at approximately $62.00 and up
For the male in the studio be it dance or yoga Prancing Leopard Organic Activewear offers a collection of comfortable and versatile pieces that are also ideal for outdoor casual wear. The knee length Cantabria Yogi Surfer Pant and the Marseille Top which is a sleeveless top with slit neckline and asymmetrical seamed detailing are both perfect as casual wear.
Children are the true testers of what active wear defines and Prancing Leopard Organic Activewear has included a collected of soft earth friendly separates that are comfortable and soft for kids. The current collection includes a selection of organic pants and T-shirts made with the active lifestyle of children in mind. The separates for children from Prancing Leopard Organic Activewear range from $47.00 up to $57.00.
Prancing Leopard Organic Activewear is one of the lines of fair trade organic active wear products that provides an alternative to traditional active wear and is ideal for those committed to sustainable living. The product line is available at the official web site. For more information on Prancing Leopard Organic Activewear visit the official web site.